In the late 1990s, Nike’s brand image had become increasingly tarnished due to a wave of environmental and safety scandals, with each scandal more painful than the next….. Nike’s response?
Don’t let the conservative dress habits of the financial services industry fool you; the financial world is far from
immune to fashion trends, at least when it comes to financial products.
In this analysis, we argue that applying ESG integration concepts to short selling has the potential to uncover opportunities that can generate attractive returns, mitigate risk, improve diversification, and allow one to invest in better alignment with one’s values.
Nothing beats a little cash in a bear market, of course, and the oldest form of cash is gold.