Financial Planning

Create an investment plan to achieve your goals.

Value Investing

“The best way to measure your investing success is not by whether you’re beating the market but by whether you’ve put in place a financial plan and a behavioral discipline that are likely to get you where you want to go.”  — Benjamin Graham

Impact Investing

We work with clients seeking to align their personal values with their investment portfolio.

Founded in 1990 and based in Chicago,
Appleseed Capital helps its clients develop and meet their financial goals through customized investment portfolios and a prudent, disciplined, value-investing approach.

In the News

Bloomberg Markets: Market’s 1999 Look

Bloomberg Markets: Market’s 1999 Look

https://youtu.be/uQUeMg-GpmQ The views and opinions expressed are those of the participants.  There is no guarantee that any opinions will be realized.  Information should not be construed as investment advice nor be considered a recommendation...

Market Commentary

Quarterly Commentary – Party Like It’s 1999

Quarterly Commentary – Party Like It’s 1999

Dear Appleseed Shareholder: “I was dreamin' when I wrote this, forgive me if it goes astray. But when I woke up this mornin', could've sworn it was judgment day. The sky was all purple; there were people runnin' everywhere. Tryin' to run from the...

Our Views

Embracing Sustainability

Embracing Sustainability

In the late 1990s, Nike’s brand image had become increasingly tarnished due to a wave of environmental and safety scandals, with each scandal more painful than the next….. Nike’s response?

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