Financial Planning

Create an investment plan to achieve your goals.

Value Investing

“The best way to measure your investing success is not by whether you’re beating the market but by whether you’ve put in place a financial plan and a behavioral discipline that are likely to get you where you want to go.”  — Benjamin Graham

Founded in 1990 and based in Chicago, Appleseed Capital helps its
clients develop and meet their financial goals through customized investment portfolios and a prudent, disciplined, value-investing approach.

Financial Planning

Focusing on the Controllable

Focusing on the Controllable

Focusing on the Controllable All of us have various concerns in our lives that command our time and energy.  However, there is often little if anything that one can do to affect or control these worries.  This is especially true in the context of managing one’s...

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Investing & Markets

How To Invest In An Era Of $100 Trillion Financial Obligations

How To Invest In An Era Of $100 Trillion Financial Obligations

“The four most expensive words in the English language are ‘this time it’s different.’” It’s different this time, and it’s also not different this time. It’s different this time because the credit-driven U.S. economy is burdened with a monumental level of financial obligations relative to GDP.

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