Appleseed Capital is a research-driven boutique asset management firm providing customized impact investment strategies.

In 2015, Pekin Hardy Strauss became the first investment advisor in Chicago certified as a B Corporation. We view this certification as a reflection of our commitment to putting clients first and operating our business with integrity. The firm’s reputation for integrity has been built over twenty five years as an employee-owned, independent advisor.

Community Investing

Besides Appleseed Capital advocating on behalf of our investors for increased corporate responsibility, we seek out appropriate community investing vehicles as a tool for directing capital to environmental projects, low income communities, and local businesses and non-governmental organizations (NGOs) that are driving sustainability at a local level.


Community Involvement

We have called Chicago home for a quarter of a century, and we are proud to give back to our community. Whether it’s through all-staff service days at local nonprofits, individual volunteer hours, or participation on local boards and advisory boards, our firm and staff strive to make a positive impact on our city.


Pekin Hardy Strauss is a signatory to The United Nations-supported Principles for Responsible Investment (PRI) Initiative, an international network of investors incorporating ESG factors into their investment decisions to put the six Principles for Responsible Investment into practice.

Certified B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving a global movement of people using business as a force for good.

Green America’s Green Business Network® is the first, largest, and most diverse network of socially and environmentally responsible businesses in the country.

The Forum for Sustainable and Responsible Investment is the leading voice advancing sustainable, responsible and impact investing across all asset classes. Its mission is to rapidly shift investment practices toward sustainability, focusing on long-term investment and the generation of positive social and environmental impacts.